How Google Programmed the 'Essence' of Storytelling

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Google wanted to solve a problem we can all understand. People take so, so many photographs and yet they actually do very little with them. A chosen few are posted to Instagram. Most sit in vast wastelands of thumbnails on phones or in iPhoto never to be seen after the moment of their creation.

“You come back from a trip with 300 photos and no one is trying to help you do anything with them,” said Google social web engineer Joseph Smarr. “You think about how people deal with that, and the main way is to not share anything. The second biggest thing is to share one little vignette or Instagram. Or the worst thing is they dump the whole 300 photos in an album. And that doesn’t tell a story in a meaningful way. It’s just a series of pictures. It’s just a monotone drum beat with no fills: boom-boom-boom-boom.” Read more…

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